Tag Heuer

Edouard Heuer founded a watchmaking company in 1860.TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. Together they became a big name in Swiss watches. TAG Heuer's involvement in sports dates back to 1860, when company founder Edouard Heuer decided to direct his watchmaking efforts towards sports watches in general, and chronographs in particular. Building on its products' reputation for precision, endurance and technical innovation, the Heuer brand became closely identified with the world of competitive sports, notably Formula 1 racing, sailing and skiing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer "Monaco" chronograph in the 1971 film "Le Mans". Tiger Woods is one of the many stars of sport currently sponsored by TAG.On September 13, 1999 Tag Heuer accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of 1.15 billion francs ($739 million) contingent upon a transfer of 50.1% of stocks.