Jaeger LeCoultre

In 1833 Antoine LeCoultre established his tiny watch-making workshop in Le Sentier, Switzerland, where today, the components for these exceptional watches are still made, hand-finished and assembled. Despite being an extremely time-consuming way of making watches, this method allows the master watch-makers to express their craft by finishing and decorating each detail of the watch to perfection. In 1903, Jacques-David LeCoultre partnered with chronometer-maker Edmond Jaeger, opening the way into the luxury market for LeCoultre & Co. It was then that the company took the name Jaeger-LeCoultre, a name that soon became synonymous with finely crafted watch-making. Inspired by a polo match, the concept for Jaeger's most famous watch-making innovation, the Reverso, was born in 1931. A wristwatch with a swivel case that turned its back to provide protection from shocks to the delicate mineral glass of the original Jaeger-LeCoultre timepieces, the beauty of the Reverso watch has remained essentially unchanged for more than 70 years.